Curiousmatic journalist/producers are always looking for new ways to connect people with deeper understanding about things, which is why they spent time tweeting during the 2014 Oscars.
During the event, the team @curiousmatic watched for moments that begged for more explanation, and matched them up with content to augment user experiences. The result was a second-screen experience that delivered smart, topically-related understanding to people watching the Oscars.
The team prepared extensively for the event by pre-researching topics that were likely to come up during the broadcast, focusing on ones that might trigger viewers’ curiosity. This way, targeted explanatory content could be prepared in advance and delivered to viewers’ second screen (smartphones, tablets, etc).
However, to ensure freshness and responsiveness, the team spent most of its time collaboratively tweeting relevant content that was not pre-scripted. The result was a fresh, dynamic stream of context and deeper understanding delivered to second screens.
The result was a fun evening that showed how branded content could deliver meaningful, native experiences to live-event audiences
The team tweeted throughout the event, matching branded content in the Curiousmatic catalog to the action on-stage. Importantly, they achieved a balance between tweets that provided fun facts to users and those that were brand-focused. The result was a engaging evening that showed how branded content could deliver meaningful, native experiences to live-event audiences.
Find out how your brand or business can build more authentic customer relationships with trusted understanding and context. Contact a Curiousmatic Brand Labs representative today.
The Brand Labs @ Curiousmatic: understanding new ways to connect people and brand