Engineered, Customer Centric Content Experiences
Yesterday’s approach to content does little to address the needs of today’s consumers. Curiousmatic helps companies become more customer centric by engineering content to systematically provide customers with meaningful, engaging information that improves their understanding of products and services.
Our journalism and technology background, combined with our unique engineering approach to content, benefits companies in three ways:
1. Content Development
We engineer content to deliver optimal product and service understanding to consumers. We focus on the understanding needs that customers have, and use our journalism expertise (and proven formats) to provide objective content that is trusted and meaningful.
2. Company Content Models
We help companies systematically mature their content efforts so they can meet the needs of today’s customers. Using our system, companies can map, measure, and manage content experiences across a customer lifecycle. It helps find customer content gaps, identify new areas of opportunity, and applies valuable new metrics to content.
Check out our CUEframe whitepaper that describes how traditional approaches to customer centric content are structurally flawed, and how companies can improve customer centricity by adopting an engineered approach to content.
3. NewTech Labs
Our labs are a safe place for companies to test new technologies that promise to provide new access to customers. Areas that we focus on include wearable, live streaming (Periscope, etc), beacons, programmatic and mobile.
Curiousmatic helps companies address the content needs of today’s customers. We’d be delighted to tell you more about our work and how it can benefit your company. Contact us below!