Screen grab from Fitnect via YouTube.
Every couple of months, fashion weeks come and go, led in and out of the news cycle by willowy models strutting on catwalks, glossy from their updos to stilettos.
For most of us, fashion is less glamourous. We wait in laborious lines in crowded malls and cram into boxes with unflattering lights and mirrors, only to realize we’ve got the wrong fit.
Online shopping, on the other hand, plays out more like a high-stakes guessing game.
Fortunately, some apps, developers, and companies are saying “no longer” to the frustrations of fashion. How? By making you the model, and your device the runway.
Finding A Virtual Fit
As e-commerce rises to prominence, transporting the fitting room from brick-and-mortar to the web seems like a natural progression.
Since the early aughts, virtual fitting rooms and similar digital fit concepts have begun to emerge, growing increasingly advanced in capability.
Here’s a sampling from some of the options today, from virtual fitting rooms to body scans:
Fits.me: Retailers who use this service let online shoppers input in their measurements (height, waist, hips, arms) to generate a virtual model with their body type. Through this virtual fitting room, shoppers try out garments in their size range
Zugara: This company’s products provide retailers with virtual fitting room technology to let shoppers try on clothes by webcam, in virtual kiosks at events, or on in-store screens
Fitnect: A 3D fitting system that uses Kinect technology to let shoppers try on clothes through augmented reality, in virtual fitting room controlled by gesture alone
TriMirror: A web tool for brands and shoppers through which users create and dress an avatar “clone.” This virtual fitting room works on all devices, from which customers can share socially and make informed purchases
GlamStorm: A website that lets shoppers mix and match clothing brands on a virtual model along with makeup and hair styling. (Glamstorm plans to add face uploading and body measurements to their virtual fitting room soon)
Virtusize: A Swedish fitting solution that helps online retailers visually illustrate the size and fit of clothing by letting shoppers input the measurements of their own best-fitting clothing, which is applied to generate apparel suggestions
TrueFit: A Fit Recommendation Engine that crunches data from user surveys and shopping history to generate a “fit rating” across multiple devices and clothing brands
Fitbay: A startup that connects people with similar body types to share their best fits, so users can be inspired by the styles of their “body clones” through social sharing and discovery
Acustom Apparel: Uses quick, cutting edge body scan technology (available in its Flagship store in New York) to customize clothing that fits men’s unique body types (sorry, ladies)
Though all of these approaches appear successful at helping shoppers get the fit without the hassle, for brands and retailers, there isn’t a one size fits all solution just yet, especially if the third-party technology is clumsy or takes a long time for customers to use.
Luckily, these emerging developments prove that there is a market for solutions that ease fashion frustrations, and the technological feats to match the need.